Datably brings Real-Time Reporting to Sales Representatives at SESCO Lighting, giving them a competitive edge

SESCO delivered real-time reporting to their entire staff for the ultimate visibility by partnering with Datably to build, generate, and maintain their executive and branch reports.

Company Profile

Location: Southeast United States

Industry: Retail / eCommerce

URL: sescolighting.com

Challenges Faced

  • Time-Consuming Process: Pulling these reports manually was very time consuming, and required waiting on the ERP to aggregate the data.
  • Different Data: With everyone pulling the data in their own way, this led to differences in the reported numbers across departments.  This was due simply to the way that data was filtered by each individual. 
  • Limited Forecasting Capability: The time it takes to pull the data meant that reports were updated only weekly at best, and some were done once a month.
  • Lack of Trust in the Data: SESCO also sought a way to confirm the data they were pulling because they didn’t always trust the numbers which were coming out the manually generated reports.

Results

  • Real-Time Reporting: Having access to real-time reports changed the conversations at each of the branches and  brought clarity to objects for sales representatives each day.
  • Improved Accuracy: Because everyone was working off the same data, comparisons were easier, and data aligned across the company.
  • Enhanced Forecasting: Executives now had instant access to how the business was doing on a daily and weekly basis.
  • Report Integrity Reliability: As we put checks into the report, we were able to consistently confirm the values of the report and ensure that executives, branch managers, and sales representatives could depend on the reports.  As trust increased, the usage also increased.

    Technologies Utilitized

    • MSSQL

    • Power BI

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    Case Study: SESCO - Data Warehousing

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